1. Compare
  2. Brevo vs Loops vs Mailchimp for newsletters and product emails

Brevo vs Loops vs Mailchimp for newsletters and product emails

Your app's password-reset emails are one job; telling your users about a new feature is another. These three are for the second job: newsletters, announcements and welcome sequences. Brevo charges by how many emails you send, Mailchimp by how many contacts you have, and Loops by contacts, with unlimited sending on paid plans.

Priced from vendor pages
Prices checked
21 Oct 2026
Exchange rate
1 USD = £0.7489
Sources
5
How we check

The answer

For a first list of around 500 people, Brevo and Loops both cost £0.00. Mailchimp's free plan stops at 250 contacts, so you'd pay £9.74 a month for Essentials. On paid plans, Brevo Starter is cheapest at £6.74, then Mailchimp at £9.74 and Loops at £36.70. Loops costs more but sends as much as you like, and its free plan is the roomiest for a small list.

What does it cost to email your list?

Brevo

Free (300 emails a day, up to 100,000 contacts) or Starter from $9/mo (5,000 emails a month, up to 500 contacts)

  • You pay for emails sent rather than contacts stored, so a big list you email now and then stays cheap. It also covers app emails and SMS if you want one tool.

The free plan sends 300 emails a day, so a 500-person newsletter takes two days to go out. Paid tiers set a monthly send limit and a contact limit, so check both as your list grows.

About 500 contacts, one email a week (~2,000 sends a month) Free (300 a day limit)Cheapest paid plan, billed monthly £6.74

Loops

Free (up to 1,000 contacts, 4,000 sends every 30 days) or Growth $49/mo (unlimited sends)

  • Made for software products: good-looking emails, simple automations, and product updates plus app emails from one tool. The free plan is generous for a small list.

Free emails carry a Powered by Loops footer, and the jump to paid is steep at $49 a month. Check which contact tier that price covers on the pricing page.

About 500 contacts, one email a week (~2,000 sends a month) FreeCheapest paid plan, billed monthly £36.70

Mailchimp

Free (250 contacts, 500 sends a month) or Essentials $13/mo for up to 500 contacts

  • The name everyone knows, with templates, integrations and help articles for almost anything you want to do.

The free plan stops at 250 contacts and 500 emails a month. You pay by the size of your list, so tidy it regularly.

About 500 contacts, one email a week (~2,000 sends a month) £9.74Cheapest paid plan, billed monthly £9.74
About 500 contacts, one email a week (~2,000 sends a month)Free (300 a day limit)
About 500 contacts, one email a week (~2,000 sends a month)Free
About 500 contacts, one email a week (~2,000 sends a month)£9.74
Cheapest paid plan, billed monthly£6.74
Cheapest paid plan, billed monthly£36.70
Cheapest paid plan, billed monthly£9.74

Monthly cost in pounds, from each vendor's pricing page. Lowest figures compared for a small list.

How we worked it out

  • Brevo Starter from $9 × 0.7489 = £6.74 (6.7401), for 5,000 emails a month and up to 500 contacts.
  • Brevo Free allows 300 emails a day. 2,000 a month fits, but each 500-person send is split over two days.
  • Loops Growth $49 × 0.7489 = £36.70 (36.6961).
  • Mailchimp Essentials $13 × 0.7489 = £9.74 (9.7357), the price shown for up to 500 contacts. Mailchimp Free allows 250 contacts, so a 500-person list needs a paid plan.
  • Mailchimp's page shows a 15% first-year discount for lists of 10,000 contacts or more only, so it doesn't apply here.
  • Excludes VAT. Prices rise with list size and sending volume, so check each pricing page as you grow.

Sources